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How to Earn Money on Facebook: A Beginner’s Guide to Monetizing Your Presence

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By Mukoko Josephine

 

Facebook isn't just for staying connected with friends and family — it's also a powerful platform to make real money. With over 2 billion active users, Facebook offers various ways to earn, whether you’re a content creator, entrepreneur, or just someone with a little time and creativity.

In this guide, you’ll learn practical, proven methods to earn money on Facebook — and how to get started step-by-step.

1. Facebook Reels Bonus Program & Ad Monetization

Reels are short videos (similar to TikToks) that Facebook pays creators for when they go viral or gain traction.

How You Can Earn:

  • Reels Bonus Program: Facebook occasionally invites creators to earn bonuses for high-performing Reels.

  • Ad Monetization: Once you meet certain requirements, Facebook will place ads in your Reels and you’ll get paid.

Requirements:

  • At least 5,000 followers

  • At least 5 Reels uploaded in the last 30 days

  • At least 600,000 minutes of views in the last 60 days

Tips to Succeed:

  • Post trending, high-quality short videos

  • Reuse content from TikTok or Instagram

  • Use relevant hashtags and trending audio

2. Facebook In-Stream Ads (For Video Creators)

If you regularly post long-form video content, Facebook allows you to earn from in-stream ads shown during your videos.

Requirements:

  • A Facebook Page (not a personal profile)

  • At least 10,000 followers

  • 600,000 total minutes watched in the last 60 days

  • At least 5 active videos

If eligible, you’ll be able to enable monetization via Facebook Creator Studio.

3. Fan Subscriptions

Fan subscriptions let your followers pay a monthly fee to support you in exchange for exclusive content, badges, or access.

How to Use:

  • Offer exclusive behind-the-scenes content

  • Host subscriber-only livestreams

  • Share educational content (tutorials, workshops, etc.)

Requirements:

  • 10,000 followers OR 250+ return viewers

  • 50,000 post engagements or 180,000 watch minutes in the last 60 days

This is ideal for content creators, educators, coaches, or artists with an active fanbase.

4. Facebook Stars (For Live Streamers)

If you enjoy going live, Facebook Stars allow viewers to tip you during your live videos.

How It Works:

  • Fans buy stars and send them while you're live

  • Facebook pays you $0.01 per star

  • Engage with viewers during livestreams to encourage star donations

Great for gamers, musicians, talk shows, and tutorials.

5. Sell Products via Facebook Marketplace or Shops

Facebook Marketplace is a goldmine for local selling, while Facebook Shops lets you run a full e-commerce store directly on your page.

What You Can Sell:

  • Physical products (clothes, electronics, handmade items)

  • Digital products (eBooks, courses, templates — through external links)

  • Drop-shipping products (connect via platforms like Shopify or Ecwid)

How to Start:

  • List products on Facebook Marketplace

  • Set up a Facebook Shop linked to your business page

  • Use Facebook Ads to boost visibility

6. Affiliate Marketing on Facebook

You can promote other people’s products and earn a commission for each sale.

How to Do It:

  • Join affiliate programs (e.g., Amazon Associates, ClickBank, Whop)

  • Share your affiliate links in posts, reels, or groups

  • Write value-packed posts or reviews to increase clicks

⚠ Note: Avoid spamming — use Facebook groups, pages, or reels in a natural way.

7. Create a Facebook Group and Monetize It

If you're a community builder, start a niche Facebook group and monetize it through:

  • Promoting affiliate links

  • Selling your services or products

  • Charging for access to premium content

  • Getting sponsorship deals

Choose a profitable niche like personal finance, fitness, parenting, freelancing, or tech.

8. Offer Services Using Facebook

Many people earn money by offering services directly through Facebook, such as:

  • Freelancing (graphic design, writing, editing)

  • Coaching or consulting

  • Virtual assistance

  • Tutoring

Post your offers in relevant Facebook groups or on your page with testimonials and portfolio samples.

Final Tips for Facebook Earning Success

  • Stay consistent: Post regularly and engage with your audience.

  • Build trust: Don’t just sell — provide value first.

  • Avoid spammy behavior: Facebook can restrict your account for excessive promotion.

  • Use Creator Studio: Track performance and manage monetization tools.

💰 Facebook Is More Than Just a Social App — It’s a Goldmine

Whether you're a creator, seller, or service provider, Facebook gives you the tools to turn your time into income. Start small, be consistent, and keep learning what works for your niche.

Don’t wait — your next paycheck might just come from your favorite social platform.

Have questions or want a step-by-step walkthrough for one of the methods above? Drop a comment or send me a message — I’d love to help!

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